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ABOUT

Industry Experience
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Why me?

How I work
  • Avenir Light is a clean and stylish font favored

  • by designers. It's easy on the eyes and a great go to font

  • for titles, paragraphs & more.

  • Avenir Light is a clean and stylish font favored

  • by designers. It's easy on the eyes and a great go to font

  • for titles, paragraphs & more.

Laura McAllister

Freelance marketing consultant specialising in marketing strategy, content strategy, digital strategy, brand development, marketing communications planning/execution and innovation management. Prior to setting up LK Marketing I worked for numerous brands and clients across the retail and hospitality sector including Liffey Valley Shopping Centre, Whitewater Shopping Centre, Westfield, Mahon Point, Beacon South Quarter, Park Developments, Harcourt Developments and The Green Isle Hotel.

Passionate in helping SMEs 

Extensive B2C and B2B marketing background. 25 yrs, managing brand growth, and market share.  Expertise in marketing management and digital marketing. Skilled in executing, and leading teams to deploy all aspects of the marketing mix, including digital, with a focus on creating a marketing strategy to attract new consumer segments, drive innovation and reposition brands struggling to engage with changing consumers, resulting in pipeline and revenue growth.  Thrive on identifying key insights from consumer / customer / market data to target new growth opportunities and shape transformational strategy.  Passionate, positive, energetic style helps to deliver ambitious for organisations.

Businesses need to be innovative, and focus on enhancing the customer digital experience, optimise digital processes, and become a data-driven business to succeed in today’s evolving landscape. I develop strategic digital marketing plans that achieves identified goals, and more importantly generate qualified leads, to further drive prospects down the sales and marketing funnel. 

I work with government bodies including InterTrade Ireland and Enterprise Ireland. I hold a post graduate diploma in digital marketing from the Digital Marketing Institute which is an area I am very passionate about. 

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Company Registration 613634