Extensive B2C and B2B Marketing and sales background. 25 yrs, managing brand growth, and market share. Expertise in retail marketing management and hospitality marketing management. Skilled in executing, and leading teams to deploy all aspects of the marketing mix, including digital, with a focus on creating a marketing strategy to attract new consumer segments, drive innovation and reposition brands struggling to engage with changing consumers, notably Millennials and Generation Z, resulting in pipeline and revenue growth. Thrive on identifying key insights from consumer / customer / market data to target new growth opportunities and shape transformational strategy. Passionate, positive, energetic style helps to deliver ambitious for organisations.
I believe that organisations need to be brave and bold in marketing in today's world, where so many brands are competing for attention and sales. A blended approach of digital and traditional marketing is imperative to succeed in today’s evolving landscape.