Blog | LK Marketing

Why reviewing your marketing performance should be at the top of your priority list for 2021

Good digital marketing isn't just about creating good content, you need to review your performance and see where improvements can be made....

Digital Marketing Strategy for 2020

Does your business have a clearly defined digital strategy for 2020! If not then you need onw. Importance of creating and using digital...

DIGITAL TRENDS FOR 2020

#Facebook - what demographic is this platform now reaching? Facebook is no longer the kingpin in the social media world. According to...

THE BEST WAYS TO REACH YOUR CUSTOMERS

It is fundamental that a digital campaign puts the customer at the heart of the process. This quote by Drucker encapsulates that...

Digital Marketing Strategy - Drive profitable growth

Has your organisation a digital marketing strategy produced for 2020? A digital strategy is required to outline your objectives, your...

#Digital Landscape - Artificial Intelligence

Most companies report measurable benefits from AI where it has been deployed; however, much work remains to scale impact, manage risks,...

3 Marketing Myths during 2019

Myth 1: Video is slow and expensive to create Marketers understand that they should be adapting and optimizing creative assets to the...

STRATEGIC PLANNING!

THE BCG MATRIX, PORTER'S FIVE FORCES, and THE ANSOFF MATRIX The Boston Consulting group’s product portfolio matrix (BCG matrix) is...

CONTENT MARKETING STRATEGY

With the increasing importance of content to commercial success online, content is not something to leave to an intern; it needs a...

FUTURE PROOF YOUR BRAND

The business world is now in a period of unprecedented transformation and uncertainty due to Covid-19. It’s a time that presents worry,...