Laura McAllisterOct 6, 20201 minDigital Marketing Strategy - Drive profitable growthHas your organisation a digital marketing strategy produced for 2020? A digital strategy is required to outline your objectives, your...
Laura McAllisterSep 24, 20205 minSTRATEGIC PLANNING!THE BCG MATRIX, PORTER'S FIVE FORCES, and THE ANSOFF MATRIX The Boston Consulting group’s product portfolio matrix (BCG matrix) is...
Laura McAllisterSep 24, 20203 minCONTENT MARKETING STRATEGYWith the increasing importance of content to commercial success online, content is not something to leave to an intern; it needs a...