Has your organisation a digital marketing strategy produced for 2020? A digital strategy is required to outline your objectives, your goals, your target audience, your metrics and your budget. Which digital channels will ultimately deliver your goals for your organisation? Analysing your data is crucial when deciding what digital channels will reach potential customers.
All organisations should increase emphasis on using digital channels so as to strengthen share of voice, achieve ‘cut-through’ and improve competitive positioning. Ultimately the desired value outcomes from the digital strategy are to increase reach with the target audience, increase profit, automate systems to save time, and further obtain data about the target audience and digital behaviours.