Have a specific project that requires professional attention or a campaign that needs to be executed? What new services do your customers want and what range of services are working for your competitors? Do you require a brand strategy, a brand identity, a digital campaign or quiet simply an effective marketing solution that increases sales? Are you satisfied with your current agencies and are they delivering results? Do you need advice on what PMS/Booking Engine Platform to choose for your hotel? Is your booking engine and website unified and converting to real revenue? Is your Ecommerce platform driving traffic to your site and your social media channels? Is it increasing sales and improving your bottom line? Do you need a detailed launch proposal for any upcoming projects?
If there answer is yes to any of the above I can help you and your business. I can identify, select agencies and send full detailed briefs to ensure results are achieved.
CAMPAIGN PLANNING AND MANAGEMENT
My clients is my number one priority, andI will go the extra mile to make sure they are satisfied with my work. Have a specific project that requires professional attention. Do you have a clear marketing communications plan over the next 12 months that is cohesive across all channels? What proportion of your budget is allocated to digital and is there a clear digital strategy in place that will drive conversions? Are you happy with your current agencies and are they delivering on time and on budget?Are your current campaigns producing positive ROI?
My services are designed to tackle even the most complex projects.
MARKETING AND BRAND STRATEGY
With years of experience, I have the capabilities and expertise to take your business to the next level. At LK Marketing, I combine my insights and skills to transform your processes and strategies, and in turn, your company.
How do your customers perceive your brand and why do they purchase your brand? How would you like your customers to see you? What is your point of differentiation? Are you using the correct tone of language to your customers? Do you know what your competitors are doing? Do you have a clear roadmap of where your brand is going over the next 3 to 5 years, and is everyone in your business clear about this? Are your customers brand ambassadors? Is your brand consistent across all consumer touchpoints? Would you like to take your brand somewhere new? Does your brand connect emotionally with your audience and doest it tell a better story?
If you are in doubt with any of the above I can review your brand and improve your marketing/brand strategy. I can help you build your brand and take your brand to the next level. Branding is far more than offering a tangible service or product, it's about delivering an excellent experience to your customers so that they become your customers on a regular basis.
My core belief is "A brand is what people say about you when you are not in the room. The most successful companies stitch the brand into everything they do. If you have a great brand platform of trust and interest relevant to your customers and you deliver that everyday, you deserve to succeed".
DIGITAL CONTENT AND STRATEGY
Do you want to improve user experience on your website to generate more leads and sales? Are customers going through your CTA pathway? What is working and not working across your digital channels? Do you use A/B Testing? Do you see a ROI on your investment? Do your customers use smartphones and what information are they looking for? Are you using your social media channels effectively to grow your revenue? Do you know six out of ten customers make plans as a result of what they see on TripAdvisor?
Be careful when spending money on digital and be sure you are confident it is the correct channel for your business and is money well spent.